ParlayBay enhances international footprint with 96.com partnership

ParlayBay, a trailblazing supplier of sports activities betting improvements, has not too long ago inked a partnership deal to provide its premier cricket content material to 96.com.

This collaboration goals to boost ParlayBay’s footprint all through Asia, as 96.com integrates the extensively acclaimed cricket portfolio provided by ParlayBay into its platform.

Central to this portfolio is the business’s pioneering ball-by-ball micro betting function, introduced in ParlayBay’s modern STACK’EM wager builder format. This not solely enhances the person expertise but in addition caters to each reside and digital betting fanatics.

One among ParlayBay’s strengths lies in its potential to tailor its content material geographically, guaranteeing a related and interesting providing for numerous demographics by a seamless integration. The Cricket 2.0 product, a part of this association, has witnessed outstanding success within the Asian market.

Because the latest launch of Cricket 2.0, ParlayBay has skilled substantial engagement from bettors, with cricket rising as its fastest-growing sport. Impressively, final month alone, the expansion price surpassed a outstanding 1000% Month Over Month (MOM).

Fredrik Elmqvist, Government Chairman at ParlayBay, mentioned:

We’re thrilled to announce our settlement with a number one Asian model. This strategic partnership permits us to convey our cricket content material to an unlimited viewers of cricket fanatics, together with an in depth portfolio of sports activities and sport codecs that cater to sports activities bettors in any respect ranges. The timing of this collaboration aligns completely with the upcoming IPL season, offering an opportune second for us to affix forces. As cricket followers eagerly anticipate the brand new season, we purpose to introduce modern and thrilling merchandise that can additional improve their engagement with the game they maintain pricey.

John Kay, Industrial Director at 96.com, added:

ParlayBay stands out as a dynamic supplier, providing compelling content material and immersive experiences for its companions. We’re excited to seamlessly combine its top-notch cricket portfolio into our platform. This integration not solely enhances our present choices but in addition aligns with our overarching imaginative and prescient of changing into a world model. Leveraging ParlayBay’s subtle advertising and marketing instruments, we will roll out tailor-made and user-friendly promotions, together with free bets. We’re assured that our clients will completely take pleasure in interacting with these distinctive video games and experiences.

This strategic collaboration with 96.com coincides with the upcoming graduation of the brand new Indian Premier League season in March. ParlayBay is poised to enhance this launch with an in depth array of promotional and advertising and marketing instruments, solidifying its dedication to a mutually useful partnership.