China’s King Professional League to be sponsored by Hisense Group

Hisense Group Holdings (Hisense), a number one Chinese language multinational in home equipment and electronics, revealed a major sponsorship settlement with China’s premier Honor of Kings competitors, the King Professional League (KPL).

This collaboration establishes Hisense as an official accomplice alongside outstanding manufacturers comparable to PUMA, Snapdragon, Shanghai Volkswagen, Clear, Meituan, Snow Beer, and Castrol.

Whereas the monetary particulars stay undisclosed, this partnership underscores Hisense’s stature as certainly one of China’s foremost residence equipment manufacturers. Since 2016, the corporate has proven eager curiosity in sponsoring main international soccer occasions, together with the UEFA European Championships of 2016 and 2020, the 2018 FIFA World Cup in Russia, and the 2022 FIFA World Cup in Qatar. Notably, on September 1st, Hisense declared its official international partnership with the 2024 UEFA European Championship in Germany.

This current announcement marks Hisense’s inaugural enterprise into esports sponsorship, highlighting its evolving advertising methods. In January, TiMi Studios, the developer behind Honor of Kings, affirmed its dedication to increasing the sport’s esports footprint globally by investing $15 million USD in abroad markets and establishing a global esports ecosystem.