HBA Media and Genius Sports activities have partnered to introduce βCrown Jewels Racing Fantasyβ (CJRFantasy), the inaugural worldwide horse racing fantasy recreation.
With experience in distributing horse racing media rights globally, HBA Media showcases prestigious races like Royal Ascot and the Breedersβ Cup to audiences worldwide.
CJRFantasy goals to unify the worldwide horse racing calendar, providing followers an interactive platform to deepen their data, compete with friends, and interact with high races. Gamers choose three horses for every race, assigning them positions and predicting profitable distances to earn factors.
With on-air promotions throughout worldwide broadcasts and involvement from horse racing personalities, CJRFantasy guarantees distinctive raceday experiences and thrilling prizes. Powered by Genius Sports activities, CJRFantasy joins a lineup of interactive sports activities fantasy platforms, together with these for the NFL, FIFA, and MLB.
Frank Sale, Managing Director for HBA Media, mentioned:
We’re frequently in search of progressive and thrilling methods to advertise, have interaction and join with new and current audiences. Working in partnership with Genius Sports activities has enabled us to supply our shoppers (racecourses, federations and broadcasters) with a strong and entertaining interactive software. We’re delighted to have the ability to launch CJRFantasy for the distinguished Dubai World Cup this Saturday.
Judd Goldstein, World Industrial Lead, Fan Engagement at Genius Sports activities, mentioned:
HBA Media performs a central position on the coronary heart of the worldwide horse racing ecosystem, and weβre thrilled to be serving to them immediately join with followers all over the world. CJRFantasy will carry the worldβs showcase horse races into one linked free-to-play gaming vacation spot, permitting horse racing followers to interact with the game like by no means earlier than.
