higher collective introduced the acquisition of playmaker headquarters, which can energy the previous firm’s social media and sports activities content material.The overall acquisition value of the Digital Sports activities Media Group is $54 million, of which $15 million will likely be paid up entrance. $1 million will likely be paid in arrears, and one other $38 million will likely be paid in performance-based earn-out funds over three years.
Playmaker HQ is a South Florida-based sports activities and leisure media platform that makes a speciality of delivering partaking sports activities content material and unique activations with athletes and content material creators.
Playmaker HQ has an intensive social media presence, delivering over 2,000 sports activities content material every month on YouTube, Snapchat, Twitter and TikTok. Throughout these platforms he boasts over 20 million followers, which is greater than double what he has in 2020. Moreover, the corporate’s content material is delivered to over 500 million customers every month.
Higher Collective highlighted three acquisition synergies. To start with, the addition of Playmaker HQ to Higher Collective’s portfolio will assist the latter firm attain a brand new viewers of sports activities followers. As well as, Playmaker has intensive sponsorship gross sales know-how that enhances monetization capabilities for consumers outdoors of its core viewers. Lastly, Higher Collective stated its world presence will enable Playmaker HQ to develop outdoors of its home market.
The Higher Collective will combine Playmaker HQ into their accounts beginning July third of this 12 months. The previous firm stated it had no change to its monetary targets for this 12 months.
Each firms enthusiastic about this partnership
CEO of Higher Collective North America, Mark Pedersencommented on the brand new acquisition. He revealed that his firm has been following Playmaker HQ for a while and stated his group is thrilled to announce the deal.
Playmaker HQ offers entry to thousands and thousands of sports activities followers in the US. Most of them are new to the Higher Collective consumer base. We’re excited to assist these followers enhance their sports activities betting expertise, whereas leveraging Playmaker HQ’s know-how to increase our choices and income streams throughout Higher Collective’s world portfolio.
Mark Pedersen, CEO, Higher Collective NA
Brandon Harris, The CEO of Playmaker HQ additionally commented on the settlement. Harris stated becoming a member of the Higher Collective household is a crucial milestone for his firm, including that he cannot wait to “play alongside Higher Collective’s world-class group.” .
I do know creators are going to do nice issues with the assist of the Higher Collective group and assets. We have solely scratched the floor, however we’re thrilled to companion with Higher Collective to assist them obtain their imaginative and prescient of constructing the world’s main sports activities media group.
Brandon Harris, CEO of Playmaker HQ
In separate information, the Higher Collective just lately introduced nominees for its board of administrators.
