PUMA and Roc Nation Collaborate to Revolutionize Sneaker Tradition

Puma returns to the Web3 scene with a Phygital NFT drop in partnership with Jay-Z’s label Roc Nation to have a good time 50 years of hip-hop.

TL;DR

• PUMA and Roc Nation have partnered with Professional to launch an RS-XL mixtape assortment to have a good time 50 years of hip-hop.
• The gathering contains a bodily sneaker with an NFC-enabled chip contained in the tongue of the left sneaker, linking it to a novel NFT.
• NFT holders can have entry to unique Web3 experiences together with behind-the-scenes content material, unreleased tracks, hip-hop historic documentaries, future drops and associated content material.

PUMA x Roc Nation: What are the brand new drops?

As we speak PUMA and Roc Nation partnered with female hygiene firm Professional to launch an unique RS-XL Mixtape assortment.

So this assortment comprises bodily sneakers in 3 colours. These choices are nicknamed ‘cassette tape’, ‘playlist’ and ‘disc’. Every sneaker has a Professional LGT tag. It is mainly an NFC-enabled chip that Professional constructed for the undertaking. The left sneaker has a novel tag contained in the tongue.

Every digital chip is linked to a novel NFT. Homeowners can use these collectibles to entry Web3 experiences akin to:

• Behind-the-scenes content material from Roc Nation studios.
• 14 beforehand unreleased tracks from Roc Nation’s prime artists.
• An unique documentary on the historical past of hip-hop.
• Entry to imminent drops and associated content material.

Merchandise can be found on the Professional platform for $130 every. Let’s take a fast take a look at sneaker designs.

General, the collaboration goals to have a good time 50 years of hip-hop and its evolution (which additionally spans the Web3 realm).

“Professional was created with the assumption that the way forward for blockchain won’t have to be talked about in any respect. That perception is completely mirrored on this partnership between PUMA and Roc Nation. General, prospects who buy these sneakers can have entry to unique, curated and immersive digital content material experiences with out having to consider what is going on on behind the scenes.” Calvin Chan, Founder and CEO of Professional, stated:

In fact, Puma additionally boasts expertise within the NFT sector. The enduring model will debut its first drop alongside Manchester Metropolis in early 2022. Surprisingly, PUMA additionally launched Web3 Expertise and Phygital NFT. Actually, this can be just the start.