German sportswear large Puma on June 13. will launch a brand new web3 expertise known as Black Station. The corporate shared the information on its Discord server and on a Twitter web page devoted to web3 initiatives.
In keeping with the model’s Twitter web page, the digital area will function a personalized digital expertise. The digital world will function an “ethereal metropolis above the clouds” named Unkai. When visiting the area, people can fly by way of the cityscape and expertise a digital world not like every other.
Along with the expertise itself, Puma will launch restricted version bodily and digital gadgets. Nevertheless, the corporate has not but launched any particulars concerning the drop.
“There’s an entire world to discover with restricted version bodily and digital merchandise that must be seen to be believed,” the corporate writes. in a tweet.
Notably, this is not the primary net 3 initiative introduced by Puma. The model launched its digital area Black Station in 2022. in September. At present, the 3D spatial playground features a futuristic foyer and three rooms that host immersive digital vogue exhibits.
The Metaverse web site goals to attach current and potential customers with the model’s web3 activations, together with these that may happen within the coming years.
Puma just isn’t the one sportswear model to launch web3 initiatives. in 2022 in November Nike launched its web3 platform known as .SWOOSH. Since then, the corporate has partnered with RTFKT, created a Footbellverse known as NIKELAND, and launched its first NFT assortment.
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