Playtech and Veikkaus begin strategic partnership in Finland

Playtech‘s distinctive achievement lies in successful the rigorous Public Procurement Course of for Reside on line casino video games, establishing itself as Veikkaus‘ chosen associate.

Veikkaus, the Finnish state-owned and monopoly operator, has cemented a long-term framework settlement with Playtech, marking a major milestone of their partnership. With an preliminary six-year time period and potential for extension, this settlement extends their collaboration into the realm of Reside on line casino video games.

Increasing on their fruitful present relationship, which encompasses on-line on line casino, on-line poker, retail VLT machines, and a on line casino administration system, Playtech and Veikkaus are thrilled to broaden their collaboration to incorporate Reside on line casino video games.

As a well-established provider within the Nordic area, Playtech’s choice as Veikkaus’ Reside on line casino video games supplier additional solidifies its place as an business chief. Beneath this partnership, Veikkaus will provide Playtech’s community Reside video games to its gamers alongside unique video games from a newly established Veikkaus-branded studio. Playtech will assist the setup and operation of this studio inside one in all its most important services, collaborating intently with Veikkaus’ product, design, and model advertising groups. Leveraging its intensive experience, Playtech will contribute to creating distinctive and unique Reside studios that align with Veikkaus’ model technique. The contemporary-designed Veikkaus studio will function Finnish-speaking sellers overseeing blackjack and roulette tables, delivering an genuine gaming expertise for Finnish gamers.

Riikka Seppänen, VP iCasino at Veikkaus provides:

We’re thrilled to associate with Playtech for Reside on line casino video games after a rigorous public procurement course of. This strategic settlement is a major milestone for Veikkaus as we develop into Reside on line casino video games for the primary time. Working intently with Finnish authorities, we’ve ensured a robust regulatory framework. With Playtech’s Reside video games community and their help in establishing our Veikkaus-branded studio, we’re keen to supply Finnish gamers an immersive gaming expertise. This partnership underscores our dedication to delivering top-quality leisure to our valued clients.

Fredrik Sylvander, Industrial Director at Playtech says:

We’re excited to associate with Veikkaus for Reside on line casino video games, reinforcing our place as a high provider within the Nordic area. Our choice underscores the energy of our Reside product. We’re keen to help Veikkaus of their inaugural launch of Reside on line casino video games, guaranteeing Finnish gamers take pleasure in an distinctive gaming expertise. Collectively, we’ll use our experience to tailor a Reside providing that exceeds Veikkaus’ clients’ expectations and meets the distinctive wants of the Finnish market.

This long-term partnership between Playtech and Veikkaus within the Reside On line casino area represents a major milestone for each entities. Collectively, they are going to harness their experience and market data to tailor a Reside providing particularly for the Finnish market, guaranteeing an unmatched gaming expertise for Veikkaus’ clients.