UK playing firm Betfred It was introduced as the brand new sponsor of the St Leger Pageant following a multi-year deal between the corporate and the occasion’s operator.
Betfred and Enviornment Racing Firm (ARC) means the playing firm sponsors 3 out of 5 British Classics, becoming a member of William Hill and Ladbrokes as sponsors of Britain’s oldest Classics relationship again to 1776.
Betfred Founder Says About Sponsorship Fred Don Sponsoring the St Leger Pageant is greater than only a enterprise for his firm, it is a privilege and he is synonymous with nice horses like Dunfermline the Queen and Nijinski the Triple Crown. Proud to be related to the world’s oldest basic, oh so sharp for Sir Henry Cecil.
Beneath the phrases of his contract with ARC, Betfred will sponsor among the main assist races such because the Doncaster Cup and the Champagne Stakes and can function ARC’s chief government officer. Martin Cladus is delighted to welcome them as headline sponsors of the St Leger Pageant.
Fred Dorn and his staff have lengthy been avid supporters of British racing and the inclusion of this historic racing convention of their sponsorship portfolio is one other signal of their dedication to the game.
Martin Crudas, ARC, CEO
Betfred replaces Cazoo, the final two sponsors of the season’s remaining British Basic and the St Leger Pageant, which runs from September 14th to September seventeenth. We shall be exhibiting at Newmarket this weekend and sponsored by Qipco.
The brand new sponsorship follows a three-year cope with the Jockey Membership, one other main proprietor of the British racetrack, and comes simply over a month after Betfred was named because the sponsor of the Oaks and Derby at Epsom Downs. It quickly adopted.
Sponsorship of the St Leger Pageant will considerably develop Beftred’s presence in UK horse racing over the following three years and speed up the return of the model, as soon as a distinguished sponsor of home horse racing, to the highest of the game’s sponsorship helps.
Betfred has previously been concerned in sponsorships of the Ebor, Cambridgeshire and Cesarewitch handicaps and the Cheltenham Gold Cup, the jewel within the nation’s crown, however has been concerned in pool betting at Tote-owned racetracks. We pulled out once we acquired the unique license to function. Betfred’s 2011 acquisition of the operator led to 2018.
